Step 1: New a document and follow setting below.
Step 2: Open and import "shampoo.jpg" into document.
Step 3: To remove white color background. Select "Shampoo" layer (Layer 2), use Magic Wand Tool (Torelance: 30), click white color background and press "delete" key.
Step 4: Hit Ctrl + T to re-size it (Smaller).
Step 5: To create object's shadow. New a layer (Layer 3), draw a circle selection with Elliptical Marquee Tool (Feather: 12px) and fill in black color.
Step 6: In layer window, move Layer 3 and put it below Layer 2. Position and re-size the object's shadow. Reduce Layer 3 opacity to 70%.
Step 7: To create reflection shadow. Duplicate layer 2 (Shampoo) and go to Edit> Transform> Flip Vertical.
Step 8: In layer window, move the duplicated layer 2 and put it below Layer 3. Hit Ctrl + T to re-size it
Step 9: Reduce Layer (duplicated layer 2) opacity to 40%. Use eraser tool (brush size: soft round 100 px) to remove part of the reflection shadow (make it more realistic).
Step 10: In layer window, select all layers (except Layer 1) and right click duplicate layer. Use move tool to position the cloned shampoo.
Step 11: To change color. Select layer 2 (Shampoo), go to Image> Adjustments> Hue / Saturation and follow setting below (adjust the Hue slider to choose your preferred color).
Step 12: Select the duplicated layer 2 (reflection shadow), go to Image> Adjustments> Hue / Saturation and follow setting below (adjust the Hue slider to choose your preferred color).
Step 13: Repeat step 11 and 12 for second cloned shampoo. Repeat step 10, 11 and 12 to create 3rd cloned shampoo. Here is your final outcome.
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